“High standards of professional work.” (IFLR1000, 2017)


E. Žiogienė: “If your ideas are copied, they are good”

Startups often lack skills and knowledge how to develop their business idea (brand, invention or design), what business structure to choose, what is their position in the market, what decisions must be taken in order to protect their ideas and avoid being copied by the competitors. Ernesta Žiogienė, partner and attorney at Primus, Attorneys at Law, talks about the importance to register intellectual property and draws attention to some relevant issues that need to be considered.

The article (in Lithuanian language) was published on startups’ portal BZN